Big news from Nickelodeon, on their 45th anniversary no less!
And there you have it. I'm surprised this didn't happen any time sooner, what with SpongeBob hogging up the Favorite Cartoon award. Here's the link to the actual article, if you want to see.KIDS' CHOICE AWARDS TO BE RENAMED AFTER SPONGEBOB
LOS ANGELES, CA - While celebrating the network's 45th anniversary, Nickelodeon (a Paramount Global company) has announced a big change: their long-time Kids' Choice Awards is being renamed, for the first time since 1988.
To capitalize on the success of their long-running animated series SpongeBob SquarePants (a 20-time winner of the Blimp award for Favorite Cartoon) the award ceremony is now being named The SpongeBob Awards.
This year's award ceremony has already been scheduled for July 13, 2024; an intentional decision due to it being close to the 25th anniversary of when SpongeBob first officially premiered on Nickelodeon (July 17, 1999; a sneak preview airing was held on May 1 that year).
When Nickelodeon's award ceremony debuted in 1987, it was called The Big Ballot, adopting the Kids' Choice Awards name the following year.
Brian Robbins, the current president and CEO of Nickelodeon and the Kids & Family division of Paramount+, said, "SpongeBob has become synonymous with Nickelodeon, and with the exception of 2008, has won the Favorite Cartoon award for 20 years in a row. When kids think of Nickelodeon, they think of SpongeBob and its spinoffs. I think it's about time the sea sponge has gotten some kind of recognition."
SpongeBob wasn't as massive a hit yet when it premiered in 1999. But increased exposure on Nickelodeon in the early 2000s, along with the SpongeBob's Nicktoon Summer Splash summertime afternoon block, helped the yellow sponge boy absorb stardom.
SpongeBob himself will host the awards, via advanced character animation and motion capture techniques, with additional segments from his sea friends Patrick Starfish, Sandy Cheeks (a squirrel living in an underwater dome), Mr. Krabs, and even his grouchy neighbor Squidward Tentacles.
SpongeBob's creator, Stephen Hillenburg, unfortunately passed away from Gehrig's disease in November 2018. He was 57.
"I'm sure Stephen Hillenburg would've been proud," Robbins added. "We're definitely going to dedicate this year's SpongeBob Awards ceremony to him."