This is how the pay TV kids channels performed ratings wise in the US in 2021 and the results are shocking (these drops were basically the same last year):
Nickelodeon 335k (-32%)
Disney Jr 258k (-17%)
Disney Channel 233k (-35%)
Nick Jr 232k (-31%)
Cartoon Network 201k (-26%)
Disney XD 83k (-13%)
Boomerang 77k (-16%)
Nicktoons 67k (-24%)
Discovery Family Channel 43k (-25%)
Teennick 37k (-37%)
Universal Kids 35k (+3%)
To put things into perspective since 2014, Disney Channel has lost 88.1% of its total audience and Cartoon Network is down by 79.3% and Nickelodeon by 74.5% since 2016.
It's crazy how many kids now don't watch the linear kids channels at all.
For a lot of them it is exclusively Youtube and gaming. Lots of kids don't even have a TV at home.
Nickelodeon 335k (-32%)
Disney Jr 258k (-17%)
Disney Channel 233k (-35%)
Nick Jr 232k (-31%)
Cartoon Network 201k (-26%)
Disney XD 83k (-13%)
Boomerang 77k (-16%)
Nicktoons 67k (-24%)
Discovery Family Channel 43k (-25%)
Teennick 37k (-37%)
Universal Kids 35k (+3%)
To put things into perspective since 2014, Disney Channel has lost 88.1% of its total audience and Cartoon Network is down by 79.3% and Nickelodeon by 74.5% since 2016.
It's crazy how many kids now don't watch the linear kids channels at all.
For a lot of them it is exclusively Youtube and gaming. Lots of kids don't even have a TV at home.
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