AngusTinMan16
Active Member
Yeah, with all the reasons you posted, it’s no wonder Looney Tunes: Back in Action is considered to be the rise of the decline of Looney Tunes.RE: LT:BIA; bear in mind when a film flops it's not because people didn't like it, it's because they didn't see it. Reviews were OK and so was audience feedback as far as I can tell.
I believe the following were all factors in its underperformance, in addition to those already mentioned:
- The first Golden Collection, and with it the first Spotlight Collection, was released a couple of weeks prior. I believe they comfortably outperformed expectations. A fair number of people probably decided they'd rather buy "the real thing" to keep than take a chance on a seeing a film once. DVD Box Sets were quite expensive back then, but it probably worked out to pretty similar to the cost of say two parents taking three kids.
- That big success aside, the (ugh!) brand had already been in decline for a few years; broadcast wise the Cartoons had been restricted to Cartoon Network for a few years, and merchandise sales had tailed off, both partly leading to and ultimately exacerbated by the Warner Bros Studio Stores closing in 2001. When Space Jam was released in 1996, by comparison, the characters had possibly never been as popular, or at least as profitable
- In the human cast, no Jordon or Lebron-like superstars. Brendan Fraser had been away from mainstream films for a couple of years, and even at his peak, he was a hit and miss proposition; the year of The Mummy he made Dudley Do-Right, a big flop, the year of The Mummy Returns he made Monkeybone, one of the biggest flops ever. To be fair Steve Martin was in a couple of big hits that year, but I guess by 2003 people wanted to see him in bland dad roles rather than over the top comedic performances.
- The teaser was truly awful, and the trailer wasn't great.
- Traditional animation was falling out of favor on the big screen, at least in the US. Those who did still like it might have gone for Brother Bear instead, which, while not on par with 90s Disney hits, still made over 4x as much as BIA.
- Obviously not direct competition but The Matrix Revolutions was also in release and had taken up a lot more of Warners' marketing budget and resources.
- Probably nothing but Dante and Fraser openly talked about not liking Space Jam which may have rubbed some people the wrong way, who knows.
Dante has rarely talked about the film since because it was such an unpleasant production. He has noted that the beginning, middle and end all changed dramatically over the course of production but not necessarily in that order. If you play the PS2/Gamecube tie-in game it actually more closely follows the original plot.
I liked it a lot on my first viewing or two, but a little less after that. Some bits drag and some of the humor feels closer to Animaniacs than vintage LT/MM to me.