2 quid is good
wag1 g wys
Ohhh believe me, I definitely blame Sony. I know a lot of people like to prop them up and say that they saved the Pop channels, but honestly, those channels were always gonna get to this point of popularity organically. If anything it might have taken a bit longer but it would mean Kix and Pop Girl might still be around in some capacity.Blame Sony for POP Max and the binning of Kix, blame Narrative for the weird choice of turning Tiny Pop into a FAST channel. Weird choices all around, huh.
Again - I know Pop Girl has some weird bad rep surrounding it from people outside the demo - but speak to any viewer of the channel and they'd tell you they loved it. This is from every era of that channel btw, it honestly feels like cutting "The Spotlight" strands was serious sabotage in the guise of "embracing trends". "The Spotlight" WAS embracing trends!
Not to mention how by 2015, every single CSC kids website was a serious shadow of itself. No avatars, no leaderboards, no comment sections. Netflix did get popular at this time in the UK but not "well we can definitely stop appealing to the girls 8-14 demo" popular!
We can all keep saying as much as we like that "trends were moving away" but the facts are that viewership of these channels only increased year-on-year. Much of the content Pop Girl aired is stuff that's not very easy to find on 1-2 streaming services NOW let alone in 2015. The fact is, Pop etc had made a good ecosystem for itself that catered all the way up to the Teen market. They willingly chose to abandon that market - for what, I'm not sure as Linear was still king up until very recently, and if any kids channel was in a good position to fight that trend it was these channels.
We're seeing it play out again in real time with Pop. Instead of bothering to fight for it, they're throwing in the towel already. Despite having a huge market share and doing BETTER now than a decade ago, they're clearly ready to give it all up. Why?
We know Kids like doomscrolling Youtube and Tiktok but that's not even good for US, let alone THEM. Isn't there anyone in the commercial Kids TV market that's doing this from a place of care?
I honestly feel the time is perfect for a new player/existing channel to seriously rebrand and take control of the market by offering some serious interactivity and baller line up for kids. As recently as 2022 kids in primary school would talk about shows on CBBC, CITV and Pop/Tiny Pop but that primary school market is fading soooo fast.
IDK, maybe I'm delusional or too optimistic but I fully believe the opportunity is there to create a small, but loyal and dedicated fanbase amongst kids for a good linear tv channel