Personally I would consider that "unintended wishful thinking".At this rate, I can see this eclipsing Pokemon as the #1 best-selling CCG a month from now at this point.
Now even as a fan I don't expect that level of popularity. In fact, I hope it is just very high but not at the top because 4Kids Entertainment needs to learn that not everything has to be an immediate smash hit to be sign of success.